So, we came up with this idea.

(It was when we were drinking–so that’s how we knew it was a good idea.)

Elegant in concept, but complex in execution.

Nate and I were comparing two different bourbons, we asked the question-

What’s the best bottle of bourbon for the price?

When the question was asked, we were compelled (by our BAC) to find an answer.  How would we do it?

We realized there was really two questions here:

  • What is “the price”?

  • How to compare “all the bourbons”?

“The Price”

This was an easy question to answer–we set the bar at $20.  Retrospectively, we then examined how many bourbons we could actually get for under $20, and the answer was an even TEN.  Awesome!

How to Compare?

Inspired by sports, which inherently tries to answer the question, “What’s the best team?”, we decided we should run a bracket.  This was exciting for lots of reasons:

  • Comparing 2 is easier than 10.
  • We’re not sure we could taste 10 bourbons at the same time.  Geez.
  • This would allow us do….*a lot*.…of bourbon tastings.

So here we are.

And here’s the bracket.

Come give us a listen.

We are enjoying ourselves–and want you to have fun, too!

-Matt